Do You Want to Be a Market Leader?

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What did I just say?

Do not fret, I didn't lose my mind or go off the deep end. I still believe that the very best way to be a market place leader is to plot your own course. But occasionally a prosperous course does not follow classic thinking.

Here's a good example of a organization performing just that. Vizio is well known to all of us. They create those fabulous flat-panel TVs that made high quality viewing inexpensive for various of us. We can thank Vizio's "following" technique for the decline in prices on flat panels.

Vizio's strategy is straight forward. Present high-quality and innovative merchandise that are economical for the masses. That's precisely what they did with televisions. They let other vendors make and define the market (and spend those advertising dollars), and then they entered the market with high excellent, feature packed televisions - at a dramatically decreased cost point. And that method worked. Vizio reported $two.five billion in revenue for 2009, up from $142 million posted in 2005. These days they are the quantity one vendor in flat-panel televisions - with only 300 employees. Yep - you read that correct.

This week Vizio is announcing their new intelligent phone and tablet device. As soon as again they've let other people make the industry, and now they're stepping in with innovative and properly priced goods. And this time they have an even larger benefit - a loyal set of retailer and all those happy consumers who bought their televisions.

Key to Vizio's innovation is to use the online to connect Visio televisions, tablets and phones as a seamless set of devices. Check these suggestions:

• Consistency of use. Taking a lead from Apple's playbook, users will access the new tablet and phone in specifically the identical way they access their Television sets.
• Seamless integration. Both the the tablet and phone feature HDMI, so you can display videos you shoot or collect on a larger Tv screen. The phone and tablet will be usable as remote controls for other consumer-electronics devices, which includes all Vizio products.
• Seamless Service All Viso items devices come with access to Vizio's Via Plus World wide web service. That gives users seamless access to services from Visio partners including downloads, Facebook and Twitter as well as the Android platform of applications.
• Vizio on Demand. Now we're actually finding into some innovation. Picture beginning a movie or game or something on your television - then switching to your tablet or phone and taking it on the road (or to bed) to finish. That's what you get and - and I guarantee there is a lot more to come from this service!

Vizio is a smart follower. They sit back and find out from their competitors and from their markets. then they make products that take advantage of all their competitors marketplace creation dollars - while delivering solutions that meet and exceed the requirements of customers.

That is a pretty wise Zero Gravity strategy if you ask me! It's surely a complete new way of thinking about getting a follower - and a industry leader.

BTW - Apple does the similar thing pretty sometimes - just look at the iPod and the iPhone:)